Our roots
Crux Studio began as late-night Discord calls and local New Jersey beat battles. Looking around, we saw how music tech companies spent their money on influencers who couldn’t route a basic mixer track, while talented beat makers went unnoticed because nobody taught them how to pitch. So we made the connection between music tech companies and phonk and lofi influencers, giving bedroom producers the opportunity to earn sponsorships for the software and hardware already in their templates every night’s beatmaking session.
Producer-run
We connect hardware and software developers with the real tastemakers of Phonk and Lofi. We help bedroom producers secure sponsorships for the tools they actually load into their studio templates every single night.
Every match is vetted by ear, not just by follower count.


